I wanted to talk today about a website I have had recommended to me, and now that I have used it, I would like to recommend it to you as well. It is called Bubble Ply, and if you do video, it is a very powerful tool that you can use to promote your programs. Now, to be fair, this is a nice site that allows you to improve your videos in several significant ways, but in all honesty, there is one specific improvement that Bubble Ply allows you to make to your videos that I find incredibly exciting. It is so very powerful because it allows you to place clickable links into your videos. What that means is that you can place a titling box into your video, type text into the box, and then link that box to another web location, so that when the box is clicked, the video will stop and a new web page will open. When you have done as many clickable links as you please, this site will provide you with an embed code for that video, so that you can post it to social networking sites all across the web. I do not think I need to explain how powerful that is as a marketing tool, but I am going too anyway. Social networking sites are the rage when it comes to marketing, it is a powerful tool because at these social networking sites, you can direct people to your own profile site, and ask them to watch your new video. When they do, if your video interests them, they will be taken to your landing page and become your prospect. Beyond that, it provides you with the ability to direct people to your social network profile pages instead of directly to your landing pages. When people visit a site like your social network profile, they are generally less defensive and more open to an advertising message then they would otherwise be, if the message were done right, and has an impact, your sales page will get visitors who have an interest in what you are presenting. Which makes this a two-step process, of course. The first is to make their acquaintance, and get them to visit your profile. The second step is to get them interested in what you are marketing through the video. Once that happens, the bubble in your Bubble Ply video takes over, and leads them to the capture page. At that point, the capture page needs to be effective, and get them to sign in. The real trick in this type of marketing, if done well, is that you already have their contact information through the social networking site. In this way, if they do not sign in, you can still follow up. In fact, if you are skillful in your social interaction, you will be able to follow up indefinitely. However, the Bubble Ply video, on the social networking site, is a novelty in the very least. You will get some clicks just because people have not seen it much. Bubble Ply also provides a couple other cool things for your videos. They have a set of animated clip art overlays that can go into your videos, they have thought bubbles, and talking bubbles, very much like comic strip illustrations, they have transparency and color settings to make your bubbles look great, text size and color, and they provide a dashboard for you to organize and edit your Bubble Ply videos. Once you have finished your Bubble Ply video, this website gives you an embed code so that you can use the Bubble Ply anywhere you can enter HTML code, and a link to the Bubble Ply so that you can email the video out to a list. It is all pretty amazing for a free service. It is my opinion, and I say this without any evidence, that You Tube would rather not have as much marketing on their website as they have. Up until now, they have done nothing to discourage or deter marketing videos on their site. I have no idea why I feel that way, but I do. If one day You Tube decides to discourage marketing, Bubble Ply is ready to handle the marketing public. And even if You Tube never does discourage marketing, Bubble Ply is really a better solution for marketers. It is true that You Tube has a new service that allows you to annotate your videos, and even put clickable links into a video, as of now they will not allow a link that navigates away from the U Tube site. If one day You Tube becomes extraordinarily user-friendly and begins to allow clickable links that, open a new window, perhaps that may be a better solution then Bubble Ply. Even in that event, I must say that the Bubble Ply user interface is easier to use and understand. For the present, I just love the service Bubble Ply offers, and I am incorporating clickable links into all my videos.
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