Blog: fandcmark65 on LiveVideo.com

Gender: Male
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Age: 54
Sign: Libra
City: New Jersey
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THURSDAY, SEPTEMBER 4, 2008 (10:18 AM)

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Massive Web Presence

(I'm feeling creative)

This time I wanted to dwell on a way to make closing deals much easier. It is a two edged sword, because at the same time you are making the deal closing process easier, you are making the marketing process harder. So I do not want to confuse you right off the bat, what I am talking about is establishing a massive web presence. Let me start by explaining how useful it can be, and then I will explain how it is done. Believe me, its not easy. It starts with a phone call to the prospect. You would be calling someone who had opted in to your landing page, and your initial mission is to establish contact, lower the defenses, and begin the process of having them trust you. Now that is a topic all by itself, but let’s hit some of the highlights. You would first introduce yourself and explain the reason for your call. The important thing to remember when you are doing that is that the person you called is already interested in Internet marketing, or they would not have opted in. So that should be your premise....you understand that they are interested in marketing, and the reason is quite likely to be that they need more money. You may begin to explain how everyone needs more money, how at one time you did too, and how even now, the crazy money you make is not enough to meet all of your needs. The key is to identify with the prospect so that they will open to you. Once you begin to connect with the prospect, its time to talk about your opportunity. This is where I frequently make the mistake of talking too much. I am starting to believe that mystery is better then understanding at this point. If you explain too much, it is very likely that you will trip a defensive mechanism in the prospect, providing them with an excuse to reinforce their resistance. Just hit the highlights, especially the potential to make money. Do NOT explain how the program works at this point, concentrate on the benefits. If the prospect asks pointed questions, it is important to develop ways to provide an answer without saying much. If you have ever listened to a political speech, you will understand how this is very possible. Politicians develop this technique into an art form, and can easily talk for two hours about something that could be covered in 30 seconds. Let me explain how to distill the benefits of your online opportunity. The benefits can be derived by taking the features and asking the question "Which means?" Let me give you an example. The feature of your program is that it provides residual income. You take that and ask the question "Which means?" Hmmm...What does that mean? It means that the prospect could easily be making pretty good money for very little work at some point in the future; it means that the job will allow the prospect to transition from sales to management smoothly and automatically at some point in the future. It means that this promotion is awarded automatically, not based on politics or the approval of a supervisor, but rather based on the prospects hard work alone. Let’s take another example. Let’s suppose that a feature of your program is that the prospect would get shopping discounts. Now ask yourself the question "Which means?" Again....what does that mean? It means the prospect can buy that "thing" they always wanted for less. It means there will be lower budget totals to plan for in purchasing, and higher income figures at the same time. It means that the purchasing costs are going down, for the prospect AND their friends too. OK, now the prospect should be interested in how this happens. Do not answer that one...let the website info take care of that. Just take the prospect to the website while you are on the phone...most of the questions will be answered right there. So far, so good. Now comes the part that trips up so many marketers. The question sometimes comes up..."How well are you doing with this business?" If you are doing well, that question is not a problem. But if you are struggling, that question can be a definite problem. DONT PANIC! Here is the proper mindset to have. In your own head, you must remember that if you make sales, you will be doing fine. You have a prospective sale, and if you make it, that is a step in the right direction. So ASSUME the sale has been made, and tell the prospect that things are going well. But no, the prospect is not happy with that answer. Again DONT PANIC. Here is where the massive web presence kicks in. Ask the prospect to open a search page, and search for you. If you have done your homework, your name will fill page after page of the search. Does that tell the prospect that you are doing well? Not directly, but most people have never seen something like that. It is impressive, and it makes it difficult to believe that someone as big as that on the Internet could possibly be struggling. If the prospect persists, you are well within your rights to sidestep direct questions about your income. Just say that you wont discuss real figures, but you are making CRAZY MONEY, and you aren't about to go back to working a regular job. Now....how to generate that massive web presence? There is no other way except massive work. You have to generate a lot of content, blogs, articles, podcasts, videos, press releases, and hub pages. This is such an important concept that I feel its necessary to explain how we do it.. We start with a couple or three marketing topics each week. How we decide on them is the result of being blessed with a blog-talk radio show each week. Usually, we pick topics that the guest we have has talked about. Sometimes we pick topics independent of the interview. But always, we need to fill our hour with content, so we have to find something to talk about. Once we have picked three topics, we write blogs on them. From those blogs we develop monologues that we record. Those recordings then become podcasts, and radio content. Then we go over the blogs, reinforce the points with quotes from experts, and expand on the thinking. We then submit those results as articles. We usually record a couple radio commercials each show to promote our own businesses, or the business of our guest. Once those have been recorded, we frequently have the material to develop video advertising. Now, there are many good services to submit through for free, and I'm going to name a few. The best for video is Tube Mogul, which will submit to 15 sites, once you have set them all up. However, a new favorite of ours is called Bubble Ply, which submits clickable links embedded in video to social networking sites all across the web. For articles, we use Article Submitter, which yields marginal results, but it is the best we have found so far. For press releases, we love prlog.org, we think it is the best free press release service on the web. And finally, for Blogs, we get great coverage through Mybloglog. All of these submission systems require some set up, and a few require a LOT of set up. However, just remember the payoff at the end. When you have a prospect on the telephone, and you are being asked tough questions about how well you do in your online opportunity, there is a very powerful tool you can fall back on to get through it. Is it deceptive to have the prospect believe you are doing well when you are struggling? Not entirely. Remember, if you make the sale, you are telling the truth. So what it amounts too is positive thinking. And besides, the same will be true of the prospect if they just maintain the proper mindset. Here are F & C's Links: Do you like to travel? How would you like to make all your vacations a business expense?? Check out how !! Ann Seig, the author of the book "The Renegade Network Marketer" Our business homepage Or Visit our Capture page Our Press room Frank & Cathy's Direct Matches Site Shop online with Aisle 19 over 600 stores to choose from , and better yet get CASH BACK too !! Find all kinds of FREE things at Freebie Force You can Join Free Check out this private invite from F & C Video Links : Check out all of our video's on UTube You can view all of F and C's videos here, please feel free to leave comments. ( Good comments we hope) Blog Links: Blogger.com Mybloglog.com

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