|
Personal Contact in Sales
(I'm feeling accomplished)
There is a VERY important aspect of online marketing which sometimes even the most successful of marketers neglect. There is a significant portion of the online business community, which seems to believe that sales can be fully automated, and that no human contact is necessary. In my view, this is a dangerous viewpoint, and a marketer pursues this route at his or her own risk. Undeniably, some sales will be possible this way, but the conversion rate will be quite low. A conversion rate, as you know, is the ratio of prospects to actual successful sales, and with a low conversation rate, the only way to really make money is with an enormous number of prospects. This of course, opens the door to possibilities...if you can get enough website traffic, and enough opt-ins, you can close a lot of sales even with a low conversion rate. However, it is very obvious that with a higher conversion rate, you could be making much more money from that wonderful level of website traffic and opt-ins. No matter what level of website traffic you can generate, you NEED to push the conversion rate as much as possible.....get those interested people to BUY. If you are really fearful of human contact, and possible rejection, and you can generate enough traffic to be successful with automated sales, then good for you. What I am about to say will not have any bearing on you. But if you are interested in making as much money as possible from your efforts, you will need to find ways to get those prospects to actually decide that they want to be a part of your organization. Now, let me repeat that.....you will need to find ways to get those prospects to actually decide that they want to be a part of your organization. Notice that I did not say that you need to sell them on your online opportunity. Let me explain briefly. All online opportunities are different, but they are the same in one respect. Each of them represents the potential to make money, as well as the potential to lose money. And in the final analysis, this is almost the entirety of what the prospect is really interested in. Yes, the product is important, and the prospect has to be excited about what they are doing, but bottom line is that if the potential to make money is not there, there will be no sale. Further, all prospects are individuals, with different circumstances and different problems, but in one respect, all prospects are the same as well. Every one of them is convinced, somewhere inside, that they each have what it takes to make money in the online world, if they could just find the right fit. And where those two commonalities intersect, we find the key to high conversion rates. It is not going to be the product, the compensation plan, the history of the company, the perceived market potential, the stellar qualities of the company’s founders, or what other people are doing with the business. Its going to boil down to how much the prospect believes in your leadership as the sales person. What exactly does that mean? It means does the prospect believe that they can make money under your guidance. EVERYTHING ELSE becomes a secondary issue. So, let us start bringing this thing in for a landing. It starts at one single point....trust. The prospect needs to trust your leadership...to trust in the concept that you can show them how to succeed. So, the key to high conversion rates is building the prospects trust in you. Automated sales systems are NOT the way to build trust in the prospect. They can help, there is no doubt of that, and as I said before, that will be enough for a small percentage of prospects to buy. But there is no substitute for one on one, personal contact with the prospect. There is no better way to build trust in the prospect then to get them to know and understand you personally. And also to get to know and understand them personally...their needs, wants and desires. It’s critical that the prospect comes to believe that you want to help them meet that primary goal of making money on the Internet, and also that you understand and can solve their personal difficulties. Once you have reached that point, nothing else matters....the prospect is ready to buy almost anything from you. But reaching that point is a process of relationship building, and that’s the point, which will separate the successful online business people from the unsuccessful ones. Some people are fearful of rejection, and fearful of relationships in general, and those people won’t be able to do the trust building that I referred too. In reality, I actually enjoy building relationships with people. If it weren’t for the fact that I can actually help people with their problems, this business wouldn't mean very much to me. Each day that I spend mostly on the telephone, and writing emails, making contact with people, is a day that I consider well spent. There are two important aspects of trust building. The first is availability, as I have said, but the second is authority, or expertise. Building an aura of knowing what you are doing is an art in itself, and that is NOT something I will be discussing....on any blogs or on the radio program either. In order to get that information, you will need to log into our home page. Trust me. Here are F & C's Links: Do you like to travel? How would you like to make all your vacations a business expense?? Check out how !! Ann Seig, the author of the book "The Renegade Network Marketer" Our business homepage Or Visit our Capture page Our Press room Frank & Cathy's Direct Matches Site Shop online with Aisle 19 over 600 stores to choose from , and better yet get CASH BACK too !! Find all kinds of FREE things at Freebie Force You can Join Free Check out this private invite from F & C Video Links : Check out all of our video's on UTube You can view all of F and C's videos here, please feel free to leave comments. Blog Links: Blogger.com Mybloglog.com
|
